I help businesses
grow properly
online.

Structured experimentation with genuine rigour, from hypothesis generation to post-test analysis. I can design and run a programme, embed within your existing team, or review and improve what you already have. Results tied to real commercial outcomes, not test volume.

Roadmapping, prioritisation and commercial thinking for online retailers. I bring an outside perspective that cuts through internal assumptions, and recommendations grounded in what can actually be delivered given your tech, team and stakeholder environment.

Adobe Analytics, GA4, tagging audits, attribution. I help organisations understand what their data is actually telling them, and build the reporting infrastructure their teams can trust and maintain. Often the starting point for everything else.

Strategic oversight of organic and paid channels, connecting activity to commercial outcomes rather than vanity metrics. I work at a senior level — shaping strategy, challenging agencies, and ensuring your investment is being spent in the right places.

For agencies and consultancies looking to grow accounts and build long-term client value. I've built partnerships from scratch and grown them into the cornerstone of a business. I can help you structure relationships, develop your team's commercial skills, and land the next level of engagement.

Practical applications of AI and emerging technology in retail and ecommerce. I focus on what is deliverable and commercially meaningful now, not what sounds impressive on a slide. I've built AI tools in production and can help you think through where the real value is.